Communication Major

Advertising and Public Relations

IN THIS SECTION

Get skills that will give you an advantage in virtually any career

Prepare for a career in advertising, marketing, or public relations. Learn the basics of producing advertisements, how to conduct mass communication research, and how to develop a public relations strategy.

Core communication courses will give you a strong understanding of the principles and practices of effective communication to help you build and maintain relationships with clients, colleagues, citizens, and community members. Through lively, interactive classroom exchanges and hands-on learning opportunities, you will assess the role of communication in society and develop your own communication skills.

What You Will Do:

  • Develop a solid understanding of the principles and practices of effective communication
  • Apply critical and analytical thinking to explore issues across the discipline of communication
  • Learn to share information through a variety of methods, technology, platforms, and channels
  • Participate in hands on learning across classes in video production, photography, and social media
  • Discover the relevance of communication with the emergence of digital media
  • Develop skills and a professional portfolio of creative works produced in the major
Explore sample courses in this program.
CM-100 Intro to Mass Communication
An integrated examination of the history, theory, structure, process, and effects of each of the mass media.
3 credits
CM-105 Media Writing
An introduction to various types of mass media writing, from print and broadcast to public relations, advertising, and online media.
3 credits
CM-110 Public Speaking
Essentials of speech production and speech writing for large and small groups. Classroom practice in delivering various types of speeches.
3 credits
CM-180 Introduction to Advertising
An overview of the advertising including the historical and current roles of advertising in our economy, basic advertising concepts and methods, and social and cultural effects.
3 credits
CM-213 Gender and the Media
This course will explore how difference is socially constructed along gender lines and will explore the intersections of gender, identity, power and media representation. Every 2-3 years.
3 credits
CM-240 Principles of Public Relations Practices
An overview of public relations principles in business, politics, and society.
3 credits
CM-340 Public Relations Strategy
Case study approach to public relations practices, problems, opportunities, and application to practical situations. Every 2-3 years.
3 credits
CM-350 Intercultural Communication
Introductory communication theory and practice across cultural groups defined by race, ethnicity, gender, religion, age, nationality, politics and economics.
3 credits
CM-363 Visual Media Literacy
An introduction to principles of visual media literacy and their application in media production and perception.
3 credits
CM-370 Advertising Production
Applied skills in advertising including the creation of advertisements in different media, advertising strategies, media schedules and campaign plans.
3 credits
CM-384 Media Criticism
Evaluation and analysis of film, television, theatre, and radio performances, development of intelligent, ethical standards of judgment.
3 credits
CM-390 Independent Media and Society
This course introduces students to the theory and practice of wide range of media economically and politically independent of both corporation and the state. The course focuses on the relationship between independent media and corporate media as well as the role of independent media within social movements, cultures of resistance, and processes of social change.
3 credits
CM-400 Advertising and Public Relations Research
The course concentrates on the uses and applications of research in advertising and public relations situations.
3 credits
CM-405 Mass Communication Research
Survey of methods and applications of research in media fields, including advertising, public relations, journalism, new media and political communication.
3 credits

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