The Worcester State Office of Communications and Marketing is responsible for promoting the university’s brand, programs, and values to prospective students, parents, alumni, and the broader community. We develop and execute strategic marketing campaigns and communications plans that highlight academic offerings, campus life, and unique opportunities, such as research projects and extracurricular activities. Our office utilizes various channels, including social media, news site, and print materials, to engage target audiences, foster a positive image of the university, and support enrollment efforts.
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