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[...] About Communications and Marketing Web, Digital and Social Media
Social Media

Social Media


Supporting Social Media Excellence Across Campus
IN THIS SECTION
  • Before Getting Started
    • New Account Requests
  • Guidelines
  • Social Media Account Directory
    • Account Registration
  • Training Resouces
    • Guide to Measuring Social Media Success
    • Crafting an Effective Social Media Strategy
    • How to Design Graphics for Social Media
    • How to Create a Social Media Content Calendar
    • How to Capture Photos for Social Media
    • How to Write Captivating Social Media Captions
    • How to Create Videos for Social Media
  • Social Media Best Practices
  • Requests to Share Content on University Channels

In today’s digital-first world, social media is a powerful marketing and communications tool. At Worcester State, we believe social media offers an efficient and effective way to build positive brand awareness and support our strategic goals in recruitment, retention, and fundraising. By following best practices and guidelines, we can create a vibrant online community that reflects all areas of the university.

Our social media administrators—whether staff, faculty, or partners—play a vital role in sharing Worcester State’s unique and exciting story. To support their efforts, we’ve provided a range of guidance and resources on this site. Explore the resources to build or enhance your social media presence. For questions or support, contact Mary Leufstedt, Staff Associate of Web & Digital Communications, at mleufstedt@worcester.edu.

Social Media Account Directory
Guidelines
Best Practices
Training Resources
Requests to Share Content on University Channels
Get social with us!
Instagram
TikTok
Facebook
LinkedIn
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Threads
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