In today’s digital-first world, social media is a powerful marketing and communications tool. At Worcester State, we believe social media offers an efficient and effective way to build positive brand awareness and support our strategic goals in recruitment, retention, and fundraising. By following best practices and guidelines, we can create a vibrant online community that reflects all areas of the university.
Our social media administrators—whether staff, faculty, or partners—play a vital role in sharing Worcester State’s unique and exciting story. To support their efforts, we’ve provided a range of guidance and resources on this site. Explore the resources to build or enhance your social media presence. For questions or support, contact Mary Leufstedt, Staff Associate of Web & Digital Communications, at mleufstedt@worcester.edu.
