Logos, Brand and Identity
Branding at Worcester State
The Branding Team at Worcester State is dedicated to crafting a cohesive and compelling brand identity that reflects the institution’s values, mission, and vision. Our team ensures that the university’s visual and verbal communications resonate with diverse audiences, from prospective students and alumni to faculty and community partners. By maintaining consistency across all platforms and materials, we help build a strong, recognizable presence that reinforces the university’s reputation and impact.
Branding Resources
Branded Templates
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Google Slides
You can find the Worcester State branded Google Slides by:
- Going to Drive.Google.com
- Clicking “New” at the top left of the page
- Hovering over the arrow next to “Google Slides”
- Selecting “From a Template”
- Select “Presentation Master Template” on the following page
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Electronic Letterhead
One-color option
Two-color optionGoogle Form Banner
You can find the Worcester State branded Google Form banner by:
- Selecting Forms in the Google App dropdown
- Clicking “template gallery” at the top of the Google Form screen
- Selecting the top form labeled “Worcester State University Theme”
Once you have opened the Worcester State theme form:
- Move your cursor to the three dots up in the top right corner of your screen.
- Click on the dots and in the dropdown menu, select “Make a Copy.” This will enable you to create a brand new form using the Worcester State branded header using a unique name and questions.
Additional Resources
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Extensis is Worcester State’s digital asset management tool. In Extensis, you are able to browse our photo library and download images.
Instructions for access:
- Connect to the WSU VPN
- This step is only for remote access; you will not be able to access Extensis off-campus if you are not connected to the VPN first.
- Instructions for the VPN can be found here: https://apps.worcester.edu/vpn/
- Access Extensis
- Access Extensis by inserting the following URL into a browser: http://picasso:8090
- Use your WSU username and password to log in
Please direct any log-in or technical issues to marketing@worcester.edu
- Connect to the WSU VPN
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Use a QR code to direct your audience to worcester.edu. Both options are PNG files and have transparent backgrounds.